Summary
A new GameStop ad promotes “Microsoft Game Pass” instead ofXbox Game Pass, fueling further speculation regarding the upcoming business update event from Xbox. The upcoming event will discuss the future of Xbox, with some believing thatXbox Game Passmay play a bigger role for the brand going forward.
On Twitter, GameStop posted a new ad to promote the in-store Xbox Demo Day event for February 10, which also promotesthe Xbox Game Pass subscription serviceas “Microsoft Game Pass.” The ad caused many gamers to believe that Microsoft is rebranding the Xbox Game Pass service as part of its future plans. Microsoft Game Pass quickly became a trending topic on Twitter as concerns and speculation spread across the social media platform. Shortly after the ad went viral, the official GameStop Twitter account deleted the ad without providing clarification to its followers.
Twitter user Wario64 pointed out that EA referred to Xbox Game Pass as Microsoft Game Pass when it revealed that EA Play was anXbox Game Pass Ultimate perkin the past. This particular tweet lessened concerns that some fans may have had, as some pointed out that Microsoft Game Pass could be the “government name” for the Xbox Game Pass brand. Moreover, Windows Central managing editor Jez Corden reached out to GameStop for clarification, stating that the company “just made up Microsoft Game Pass” while promoting Xbox Game Pass. Corden also says that changes to the Xbox Game Pass service and branding are not planned at the moment.
The timing of the Microsoft Game Pass ad caused many fans to worry even further afterPhil Spencer’s remarks about the Xbox brandearlier this week. On the other hand, others are curious and excited about Xbox potentially expanding its service to other platforms due to recent rumors regarding Xbox games coming to PlayStation 5. Fortunately, Xbox Game Pass doesn’t appear to be changing or impacting customers negatively anytime soon.
Xbox Game Pass Ultimate
Xbox Game Pass Ultimate is the highest tier of Microsoft’s flagship game subscription service that offers over 100 game titles that you can play with a single purchase, making it one of the most outstanding value propositions of the Xbox ecosystem to date.
