Summary
PopularTwitchstreamer Kaitlyn “Amouranth” Siragusa will be starting a new business. Apart from streaming,Amouranth owns several gas stationsand other revenue streams.
Despite having a controversial reputation in the streaming space, which have resulted tomultiple Twitch bans, Amouranth has made a name for herself for being a hardworking entrepreneur. Apart from gas stations, she’s also started her own company called Real Work and sold a variety of merchandise, like an anime body pillow of herself. In interviews, Amouranth has talked about opening her own animal sanctuary and millions worth of passive income in the future, which would explain her many business ventures and investments.
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Now, it seems like Amouranth is set on entering the beverage industry. On her personal Twitter account, she announced that she’s starting her own beverage company, and asked her fans to “stay tuned.” The streamer didn’t provide further details as to what kind of beverages she’ll be selling, but a few have started guessing energy drinks because of thepopularity of Logan Paul and KSI’s Prime Energy. In the past, Amouranth has joked that she could make energy drinks made from bath water. This was a reference to the fact that she sold used bath water—and even sent a jar to xQc.
Many of Amouranth’s followers expressed their excitement over her plans, saying that they couldn’t wait to buy from her brand once it’s officially launched. Some also speculated that might come out with alcoholic beverages, especially considering the demographic of herTwitchstreams.
Energy drinks are a popular choice among content creators that want to sell their own products, so it might not be a surprise if Amouranth goes in this direction. In the past, YouTuber-turned-streamer Ryan Higa owned an energy drink brand called Ninja Melk, before officially closing last February. PewDiePie has also famously advertised his G Fuel Energy Formula collaboration for years, which included multiple energy drink flavors and custom shakers.
At the same time, Amouranth has an opportunity to stand out in the beverage market and come out with a product that streaming fans wouldn’t expect. Considering thetroubles that Logan Paul and KSI have faced with Prime, it might not be wise to get into the energy drink business. She might even pull a Jacksepticeye, who owns Top of the Mornin Coffee, and come out with her own coffee and tea blends. Whatever it will be, Amouranth’s fans seem to be ready to clear the shelves.
